Marketing to Gen Y: Blogs - Yes, Groups -Yes, Reviews -Yes, Text Messages

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Marketing to Gen Y: Blogs - Yes, Groups -Yes, Reviews -Yes, Text Messages - No

08-12-2007, 07:41 AM,

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mandy Offline

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Marketing to Gen Y: Blogs - Yes, Groups -Yes, Reviews -Yes, Text Messages - No

Quote: More than two-thirds69%of consumers 18 to 30 years old send as many as 10 text messages a day via their cell phones. But nearly the same proportion65%say they are unlikely to or would definitely not subscribe to offers solicited via cell phone or PDA...

Because 18- to 30-year-olds arent responsive to text message promotions, Maritz looked into how retailers could reach them. 48% said they belong to an online group hosted by a retailer, 26% have posted an online review for a product or specific retailer, and 67% use online reviews as a source when making purchasing decisions...

full article: http://www.internetretailer.com/dailyNews.asp?id=23387

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