How User Reviews Influence Purchasing Decisions

Thread Rating:

0 Vote(s) - 0 Average
1
2
3
4
5

Threaded Mode | Linear Mode

How User Reviews Influence Purchasing Decisions

07-09-2007, 08:45 AM,

Post: #1

mandy Offline

Administrator

Posts: 9,932
Likes Given: 0
Likes Received: 6 in 5 posts
Joined: Feb 2011
Reputation: 0

How User Reviews Influence Purchasing Decisions

Quote:SUMMARY: If you are thinking about adding user reviews to your Web site, do it now. Otherwise, you're losing out. We have exclusive new data on just how important it is to include user reviews. They are as persuasive as close friends and way more effective than so-called expert critics.
Includes four new data charts on:
- Where users prefer to get purchase decision information.
- How bad ratings affect buying decisions.
- Who uses online reviews more -- consumers over age 40 or under 40?

full article: http://www.marketingsherpa.com/article.html?ident=30033

« Next Oldest | Next Newest »

Possibly Related Threads…
Thread		Author	Replies	Views	Last Post
	7 actions consumers take after reading not-so-shining reviews	mandy	0	2,794	02-02-2009, 10:40 AM Last Post: mandy
	Why negative reviews convert more effectively into sales than positive reviews	mandy	0	1,908	09-28-2008, 11:56 AM Last Post: mandy
	Optimizing Product Reviews for Different Buyer Types	mandy	0	1,902	09-16-2008, 12:07 PM Last Post: mandy
	The influence of online research in web purchases varies by product.	mandy	0	1,863	06-11-2008, 09:15 AM Last Post: mandy
	Ecommerce: ways to leverage reviews content off site	mandy	0	1,942	02-05-2008, 10:03 AM Last Post: mandy
	What motivates online product reviewers to post reviews?	mandy	0	1,861	12-03-2007, 12:26 PM Last Post: mandy
	Fears about negative customer reviews may be unfounded	Kristijntje	1	2,316	10-18-2007, 08:20 AM Last Post: mandy
	Ecommerce: using reviews to drive conversions...safely	mandy	0	1,680	08-25-2007, 12:12 PM Last Post: mandy
	Marketing to Gen Y: Blogs - Yes, Groups -Yes, Reviews -Yes, Text Messages - No	mandy	0	1,732	08-12-2007, 07:41 AM Last Post: mandy
	Keyword search, blogs, forums help shoppers make buying decisions	mandy	2	2,240	06-09-2007, 09:03 PM Last Post: BellisimaJ.

Forum Jump:

Users browsing this thread: 1 Guest(s)