Customer Relationship Management 2.0 for Ecommerce Businesses

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Customer Relationship Management 2.0 for Ecommerce Businesses

09-01-2007, 10:07 AM,

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mandy Offline

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Customer Relationship Management 2.0 for Ecommerce Businesses

Quote:Retail marketing and e-commerce are rapidly evolving via the exploding adaptation of Web 2.0 applications like blogs, wikis, video, RSS (really simple syndication), widgets and podcasting into the marketing and customer relationship management process. Labeled CRM 2.0, it has become the essence of smart e-commerce.

Improving upon the classic customer relationship management platforms and processes, many world-leading businesses, of all sizes and market types, are actively mashing together best of breed Web 2.0 technologies, partnerships and alliances in order to engage and involve their customer.

They are striving to create a truly collaborative customer experience that makes the customer feel that they are an essential element in the entire business relationship...

full article: http://ecommercetimes.com/story/7A7ZMpMK...M-20.xhtml

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