Lowering the Buying Hurdle

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Lowering the Buying Hurdle

09-03-2007, 01:01 PM,

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Kristijntje Offline

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Lowering the Buying Hurdle

Quote:A lot of small businesses dont understand that the buying process itself is a crucial part of their marketing. If you bombard people with countless questions and make it difficult for them to order, chances are theyll be quite annoyed before they even start working with you. That annoyance will be directly counted against your brand, and whatever good will it currently has.

Conversely, if you have a simple ordering process, people will remember that you made it easy on them. Your customers will have a good feeling towards you from the beginning. And guess what, theyll share that with others...

Streamlining your ordering process could significantly speed up the success of your small business...

full article: http://www.smallfuel.com/blog/entry/make...-buy-from/

Al draagt een aap een gouden ring, het is en blijft een lelijk ding

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