Six Common Sales Mistakes

[Kristijntje]

Here are the six most common mistakes salespeople make and how to overcome them:

1. Fearing the customer's reaction. When salespeople are afraid of what a customer might say, they end up losing sales opportunities because they don't find out what the customer really wants. For example, you dread hearing customers say, "Your price is too high." It's almost a knee-jerk reaction to offer a lower price. Instead, be proactive and try to uncover the unique buying criteria important to the customer so the price objection doesn't come up in the first place.

2. Taking it personally. Sure, in your head you know that a customer's bad attitude doesn't reflect on your worth as a human being. But our egos get in the way, and we internalize the customer's negativity. When your customer brings up a problem, don't get defensive and explain the problem away. Not only will the customer probably not be overjoyed with your response, but you will have failed to address the heart of the matter: how to fix your customer's problem...

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