Shopping.com makes changes designed to drive more qualified leads to merchants

[mandy]

Press release:

Shopping.com, a leading online comparison shopping site, today unveiled several major initiatives designed to help drive more qualified leads to its merchant partners and help them increase conversion to sale. These innovations are designed to help merchants successfully manage their online campaigns to generate additional revenue through Shopping.com...

Value Based Pricing

Shopping.com recognizes that not all clicks are the same quality and will shift to a Value Based Pricing system in early Q4. The pricing per click will be automatically calculated based on each publisher's overall traffic performance and is expected to provide merchants with better value for their budget.

Product Performance Reporting

The recent addition of Product Performance Reporting within Shopping.com's Merchant Account Center helps merchants optimize at the product level to improve their overall campaigns results.

With Product Performance Reporting, merchants can now:

    * Gain insight into specific product performance and conversion to sale, day-by-day or month-by-month for up to the past two years
    * Easily identify high-and-low performing products to optimize campaign performance
    * Analyze performance either by category or by product
    * Better determine competitive pricing...

full press release: http://biz.yahoo.com/bw/070918/20070918005450.html?.v=1