New AdSense ad format: Google Gadget Ads

[mandy]

Today we launched Google Gadget Ads, customized "mini-sites" that run as ads on AdSense publisher websites. These ads are interactive, engaging, and will appeal to your users, simultaneously providing value to advertisers while getting visitors to stick around your site. The end result is that advertisers get more engaged users, users have a richer ad experience, and publishers opted in to image ads may see increased competition for their ad space...

full announcement: http://adsense.blogspot.com/2007/09/intr...t-ads.html

FAQ:

How do I earn revenue from gadget ads?

Your earnings from gadget ads will depend on the pricing of the specific gadget ads you display. Gadget ads can be priced on either a cost-per-click (CPC) or cost-per-thousand impressions basis (CPM). When paid on a CPC basis, you'll receive earnings for each valid clickthrough -- that is, a click that directs a user to the advertiser's website. You will not be paid simply for clicks on components of the ad that do not result in the user reaching the advertiser's website. When paid on a CPM basis, you'll be paid for the initial ad impression, rather than interactions or clickthroughs.

full FAQ: https://www.google.com/adsense/support/b...opic=12597&sourceid=aso&subid=ww-en-et-asblog_2007-09-19&medium=link