Ecommerce Site Search Tips for Holiday Success

[Kristijntje]

Yes, you need to make sure that shoppers find your site among the tens of thousands of retail sites available to them on the Web. However, what else can you do to ensure that you are ready for the biggest shopping season e-commerce has ever seen?

Of course, you need to analyze what works best for your business. For example, are your shoppers enticed by free shipping offers or do you need to ship gratis just to be competitive? Are you selling the kinds of items that people tend to give to loved ones perennially (sweaters, slippers, men's shirts and ties, etc.) -- and if so, do you offer incentives for loyal customers and deals for purchases of multiples?

Have you figured out this year's "hot" item, and are you prepared to greet the storm of shoppers with unique, customized landing pages that will make it easy for shoppers to buy from you? After all, an e-commerce Web site has only about eight seconds to engage a shopper before they leave the landing page, according to Forrester Research -- and the shopper is undoubtedly in even more of a rush when they're shopping for the holidays...

full article: http://ecommercetimes.com/story/OHrd4Yj5...pers.xhtml