Using Cause Marketing

[Kristijntje]

Cause marketing allows a company to align its core values with a consumer passion and positively impact a societal need...

Pioneering companies are showing their support for a relevant social issue and drawing the attention of their audience in the process.  Marketing success around causes takes more than just a donation or public announcement. A company's commitment has to be genuine and represented across the total operation of the business. But once a company has achieved that, the challenge simply becomes demonstrating the relationship between your company and a nonprofit or charitable partner in a way that the audience can relate to and appreciate.

Simply put, when that audience sees that the company has a deep commitment to a cause, they are more likely to pay attention to your overall messages...

full article: http://imediaconnection.com/content/16430.asp

[mandy]

A related article:

Philanthropy, charity, benevolence, generosity -- these are all very good words that should be associated with any type of business. Whether you are a sole proprietor, a large corporation or a small family business, having your name associated with giving and charity could boost your sales and build brand loyalty. Cause-related marketing is one of the best ways to connect your business with a good cause...

When a business or organization decides to go the cause marketing route, it's extremely important to choose an issue/cause that is relevant and closely related to your products or services. It's quite crucial to your success that your customers understand why you are supporting the pressing issues. Because CRM can have a big impact on loyalty, it can be extremely targeted and customized for your customers...

full article: http://ecommercetimes.com/story/Ceng6yce...-CRM.xhtml