Why online retailers are investing in third-party content tools

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Why online retailers are investing in third-party content tools

10-28-2005, 09:01 AM,

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mandy Offline

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Why online retailers are investing in third-party content tools

Quote:Now that business-to-consumer e-commerce is maturing and some web merchants are seeing their sales and sales conversion rates plateau, Internet retailers are investing more in outside third-party content management systems

To generate higher sales, Peterson says retailers are concentrating more on improving the quality of their site content. They will also increase their spending on third-party systems that will allow them to post more dynamic content, use more syndicated content supplied by their distributors and consumer brand manufacturers and increase the of use rich media.

full article: http://www.internetretailer.com/dailyNews.asp?id=16541

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