Using Your Site Search Reports To Find the Best Keywords

[mandy]

As e-retailers launch their holiday season marketing campaigns, many will again run into the high cost of the most popular Internet search keywords. But mining their site search activity can produce less costly and surprisingly effective search terms that have been shown to lead to e-commerce purchases...

“Retailers are finding they can go into their site search reports to look for multi-term keywords like ‘large flat-panel TV’ or ‘flat-panel TV with DVD’ instead of the most popular and costly ‘flat-panel TV,’”...

full article: http://www.internetretailer.com/dailyNews.asp?id=24190

[amy]

My site search reports are telling me that we need to add Santa costumes.  ;D