Marketing to China’s Diverse Consumers

[mandy]

UPS China Survey http://pressroom.ups.com/chinasurvey/index.html
download full survey (.pdf format): http://pressroom.ups.com/chinasurvey/med...rom_RI.pdf

Marketing to China’s Diverse Consumers

Chinese urban consumers concur that quality is key when buying imported products. But how can businesses communicate quality to such a diverse market? From blue packaging to peer advertising endorsements, the survey reveals new insight into the minds of Chinese consumers.

more: http://pressroom.ups.com/chinasurvey/article3.html

One Size Does Not Fit All

Young Chinese consumers want American coffee makers, while older consumers are interested in TVs. Consumers in Beijing want American books, while home appliances are desired in Guangzhou. When it comes to marketing to Chinese consumers, one size does not fit all.

more: http://pressroom.ups.com/chinasurvey/article1.html