Survey: what is most likely to make you return to a given shopping website?

[mandy]

The Guidance/Synovate eNation study of some 1,000 online consumers, conducted in March, asked: "When thinking about shopping online, what is most likely to make you return to a given shopping website?"

Among the findings:

    * 35 percent of respondents say they're most likely to return to a shopping website if it makes recommendations on products or services for sale.
    * 26 percent say they want "a unique experience each time" they shop.
    * 18 percent say they're more likely to return "if the site solicits their feedback" on its products and services.
    * 16 percent say "a welcome when they arrive" at the site is the factor most likely to make them return
    * 6 percent say they're most likely to return "if the site makes them feel part of a community" with other shoppers/site visitors.

full article: http://www.marketingvox.com/consumers-re...20-038078/