Super DUH! Dept: Study Says Search Firms Profit from PPC Fraud

[mandy]

eBiz News: Study Says Search Firms Profit from PPC Fraud

DUH! 

Advertiser concerns about search engine companies' commitment to battle click-fraud may be justified, and the industry should consider creating third-party verification groups to quell those concerns, according to a new study by two University of Southern California researchers.

"There's evidence this is a problem of more than $1 billion in scope and nobody has taken an impartial look at it before," Kenneth Wilbur, an assistant professor of marketing at the USC Marshall School of Business, said in a statement. Wilbur collaborated with economics doctoral student Yi Zhu on the study. "The industry may want to consider creating third-party organizations, as other ad-supported media have, to certify the quality of their efforts to combat click-fraud."...

full article: http://www.ecommerce-guide.com/news/news...hp/3738776