Tips for Selling High-Ticket Items via Paid Search

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Tips for Selling High-Ticket Items via Paid Search

07-06-2008, 01:05 PM,

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mandy Offline

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Tips for Selling High-Ticket Items via Paid Search

Quote:People are still shopping for deals and buying high ticket items during these tough times; they are just trading down for less expensive goods. If youre managing a search program, be sure to:

* Keep a close eye on AOV trends and on clusters of terms that may be performing better than usual due to current state of the economy.
* Make deals easy to find on your website include a sales tab/link that is highlighted to stand out, make offers prominent on the homepage, and be sure to have a smart search results pages for sale/clearance terms.
* Plan offers to raise not lower AOV - incent customers to add extra items to reach an additional discount tier - but be sure that the tier is about twice your AOV...

full article: http://www.rimmkaufman.com/rkgblog/2008/...aov-items/

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