Should Your Company Name Be In Your Title Tag?

[mandy]

The single best reason to use your company name in your title tag is to brand the searcher with your company name as they scan through the results after a search. Many argue that there is no branding effect unless you already have a well-recognized brand name, but I disagree. I think this is how you get a well-recognized brand name, especially on the web.

Let's say that you've branded all your title tags and have gotten yourself pretty firmly established in the search results for a number of core and long-tail phrases. Many people don't perform just one search. They search, scan through results, maybe click on a few links, then go back and further refine their search. Each of these searches is an opportunity not to just get a click because you're ranked well, but it's an opportunity to get your company name in front of some eyeballs. The more search refinements performed the more opportunities you have for your name to be branded in the searchers mind, just by being there in the search results.

It may be only two searches, or maybe it's five, but if you are ranked, and your title tags are branded with your company name, then that's several opportunities for someone to see your name, regardless if they click or not...

full article: http://www.searchengineguide.com/stoney-...ong-in.php