Search plays key role on apparel shopping online and off, study finds

[mandy]

Search plays a key role in the apparel shopping process, a new study concludes, determining that 20% of 25 million unique monthly visitors to sites tracked over a year that engaged in apparel activity at the sties used search in the process. In addition, the study by Yahoo and online market research firm Compete Inc. found search significantly influenced offline shopping, with 78% of those interviewed who purchased apparel offline reporting that online search had influenced their offline purchases.

...consumers use search throughout all phases of the buying cycle. 21% of those surveyed reported using search to find out about new styles and brands, 27% said they used search to seek out sales and deals, and more than 50% used search to find a store address, phone number or web site.

full article: http://www.internetretailer.com/dailyNews.asp?id=16638

[regic]

21% of those surveyed reported using search to find out about new styles and brands, 27% said they used search to seek out sales and deals, and more than 50% used search to find a store address, phone number or web site.

Triple yes.    8)