Google TV Ads Strikes Deal With NBC Cable Channels

[mandy]

Google and NBC Universal have inked a multiyear agreement under which Google will distribute ads through its Google TV Ads service for placement on some NBC cable channels.

Sci Fi, Oxygen, MSNBC, CNBC, Sleuth and Chiller are among the channels covered by the deal, which will go into effect later this year. NBC Universal is expected to add more channels to the lineup at some point...

"Google understands that search is controlling more and more of the consumer relationship. As more content proliferates in various formats and channels, consumers are increasingly relying on search to pick through it all," Sheehan explained. "The search provider that can deliver advertising -- not just online but across all formats -- will be in the best market position. That is why it is important that Google build up its TV Ad service." ...

full article: http://ecommercetimes.com/story/Google-S...64434.html