A Guide to Ecommerce Cross-sells

Thread Rating:

0 Vote(s) - 0 Average
1
2
3
4
5

Threaded Mode | Linear Mode

A Guide to Ecommerce Cross-sells

10-04-2008, 12:38 PM,

Post: #1

Kristijntje Offline

Super Moderator

Posts: 1,200
Likes Given: 0
Likes Received: 0 in 0 posts
Joined: Oct 2005
Reputation: 0

A Guide to Ecommerce Cross-sells

Quote:Cross-sells and up-sells are popular because they can increase average order size for a single customer. But can they be distracting and hurt conversion? Many online retailers avoid placing cross-sells or up-sells at sensitive buying stages such as the start of the checkout process.

But lets go back a bit: Tracking your visitors every move on your ecommerce site to understand what they liked, disliked, browsed to, selected, etc. (behavior tracking, personalization) can be considered to be either:

1. Really cool because visitors may feel they have their own personal shopper that will continue to recommend other items they may enjoy
2. Intrusive because every movement the visitor makes on the site is tracked and recorded
3. Annoying because the selling just wont stop...

full article: http://www.getelastic.com/what-do-you-re...oss-sells/

Al draagt een aap een gouden ring, het is en blijft een lelijk ding

« Next Oldest | Next Newest »

Possibly Related Threads…
Thread		Author	Replies	Views	Last Post
	Cross-Selling Dos and Don'ts	mandy	0	2,178	01-01-2009, 09:07 AM Last Post: mandy
	Cross Channel Strategies: follow the social networking habits of your customers	mandy	0	1,756	09-23-2008, 09:57 AM Last Post: mandy
	3 Step Guide to Using Cross-Sells on Product Pages to Boost Revenues	mandy	0	2,102	07-26-2008, 11:04 AM Last Post: mandy
	Internet Retailer 500 Guide	mandy	0	1,941	06-30-2008, 09:46 AM Last Post: mandy
	Ecommerce: Optimizing Cross Channel Marketing With Personalization	mandy	0	1,975	06-22-2008, 09:28 AM Last Post: mandy
	The Power of Cross-Channel Retailing	mandy	2	2,704	04-12-2008, 06:15 PM Last Post: valleygirl
	Ecommerce Sites, Credit Cards, and Affinity, Cross-Selling Scams	mandy	1	1,907	11-05-2007, 08:03 PM Last Post: amy
	Ecommerce Benchmark Guide 2007	mandy	1	1,990	04-21-2007, 12:55 PM Last Post: BellisimaJ.
	2007 Ecommerce trends: the rise of Wikis, Blogs, RSS, web 2.0, and Cross-selling	mandy	0	1,724	02-02-2007, 10:12 AM Last Post: mandy
	Merchandise that sells well over the internet: computers and books lead the list	mandy	0	1,715	05-20-2006, 11:42 AM Last Post: mandy

Forum Jump:

Users browsing this thread: 1 Guest(s)