Omniture to Buy Mercado Assets for $6.5 Million

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Omniture to Buy Mercado Assets for $6.5 Million

10-15-2008, 12:30 PM,

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mandy Offline

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Omniture to Buy Mercado Assets for $6.5 Million

Quote: Omniture Inc., a provider of web analytics technology, said today it plans to pay $6.5 million in cash, plus the assumption of debt, for the site search-and-navigation and online merchandising platform of Mercado, a company that has raised more than $65 million in capital in recent years.

Calls to Mercado today were not returned, and it could not be determined if the company will remain in existence after the deal. Four of the six venture capital firms that have invested in Mercado are based in Israel, and regulators in that country will have to approve the deal, which Omniture expects will close by the end of the year...

full article: http://www.internetretailer.com/dailyNews.asp?id=28105

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