Engagement Marketing vs. Traditional Advertising or Promotion

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Engagement Marketing vs. Traditional Advertising or Promotion

10-24-2008, 09:06 AM,

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mandy Offline

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Engagement Marketing vs. Traditional Advertising or Promotion

Quote:5 ways to win with online coupons

What's new about online engagement? What distinguishes it from traditional advertising or promotion? Here are tips for turning your next strategy into a success.

Engagement is the hot topic at any interactive marketing gathering these days. We want to know how to do it, how to measure it and how to get the highest return on our investment in it. Engagement describes the heart of the interactive marketing value proposition: a brand's ability to have a conversation with its consumers...

full article: http://imediaconnection.com/content/20895.asp

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