Tracking Email Campaigns with Google Analytics and Link Tagging

[mandy]

In the past few weeks I’ve gotten a lot of questions about how to track email with Google Analytics. While I did cover the broad topic of online ad tracking in a previous series of posts, email tracking has certain nuances that I think should be addressed.
The Concept

Tracking email campaigns in Google Analytics is done using a process called link tagging. This process is the manipulation of the links in your emails. Here’s a sample link that might appear in an email:..

full article: http://www.epikone.com/blog/2008/11/04/e...analytics/