PinStorm BroadWords: Software Searches For Cheaper Relevant Keywords

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PinStorm BroadWords: Software Searches For Cheaper Relevant Keywords

12-03-2005, 10:05 AM,

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mandy Offline

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PinStorm BroadWords: Software Searches For Cheaper Relevant Keywords

Quote:Why do some search terms on Google or Yahoo cost advertisers $12.47 while similar ones sell for 18 cents? Sometimes, it's a lack of imagination, says Pinstorm CEO Mahesh Murthy.

The Mumbai, India-based start-up devised a software program and set of services that attempt to circumvent the auction fever surrounding the buying and selling of advertising keywords on the big search engines.

Pinstorm's BroadWords software identifies thousands of cheap, but not so obvious, search terms that the company says can get an advertisement in front of a potential consumer just as well--or almost as well--as more popular and expensive search terms.

full article: http://news.com.com/That+Google+feeling,...79132.html

Pinstorm web site: http://www.pinstorm.com/

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