Shopping in a Maze: Do Your Online Customers Trust You?

[mandy]

Recent shopping behavior studies indicate an overwhelming majority of shoppers use the Internet to research products but still go to the physical store to complete the purchase. Why don't your customers simply click the buy button and finish the transaction? Simply put, because your customers don't trust in your online experience enough to believe they will end up with a satisfactory result.

..Ultimately, the transformation from mazes of pages to pageless Rich Internet Commerce applications will allow each link in the customer experience chain to deliver a superior and satisfying result. These experiences will work together to redefine our expectations of online shopping, drive an entirely new level of trust, and create a quantum leap in successful transactions.

full article: http://www.ecommercetimes.com/story/lzMl...-You.xhtml

[valleygirl]

Online storefronts will also someday be filled with the most shockingly missing element from today's experience, namely the presence of the other shoppers themselves.

 

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