Site search users buy at 3 times the rate of browsers, says new study

[mandy]

Online holiday shoppers who use site search to find products at an e-retail web site are nearly three times as likely to buy a product as those who don’t search, reports a new study...

...site searchers converted at a rate of 7.54% while all visitors converted at 2.79%.

“This data shows that effective site search is becoming one of the most critical conversion drivers in online commerce," ..."Helping visitors find what they are looking for in a fast, convenient manner significantly increases the likelihood of their making a purchase. We only expect these conversion rates to increase...

full article: http://www.internetretailer.com/dailyNews.asp?id=17259

[valleygirl]

I know the majority of my customers search but I've never measured the difference in conversion rates.