Study: Bad Online Shopping Experiences Are Bad For Business

[mandy]

...55 percent of consumers surveyed said a frustrating online shopping experience negatively impacts their overall opinion of that retailer. Nearly 33 percent said they may stop shopping at the retailer's brick and mortar store as well.

... 82 percent of respondents said they would be less likely to return to a site where they had a frustrating shopping experience. As more consumers flock to the Web to make purchases, retailers are putting more at risk.

The survey identifies that problems linked to negative experiences can range from poor-site navigation to glitches in checkout to inadequate browsing capabilities to not enough product details on the merchandise.

full article: http://www.techweb.com/wire/ebiz/1771034...SCJUMEKJVN