Home
Home

Directory
Directory

Articles
Internet News
Security News
Ecommerce News
Domain News

Site Tools
Site Speed Test
Keyword Research
Resolve Hostname
DNS Tools
Register Domains
Affiliate Programs
Open Source

Shopping Carts
Cart Reviews
SSL Certificates

Enter your email address to subscribe to our updates:

Delivered by FeedBurner


Venue Charts
Channel Traffic Rankings
OAI Stock Quotes and Charts
eBay's Worst Feedback

Forum
Forum Home
TulipTools News
Advertising
Blogging
Computer Hardware
Domain Names
Ecommerce
Financing
Int'l Trading
Graphics and HTML
Internet Access
Legal Issues
Internet Business
Auction Sites
Classified Ad Sites
Fixed Price Venues
Operating Systems
Programming
Search Engines
Internet Security
Software
Web Hosting
Webmaster Issues
Reviews
Announcements
Off Topic Discussion

Web Hosting
TulipHosting

Domain Names
TulipDomains

Web Stats
TulipStats

Forum Rules
Forum Rules
Privacy Policy

Site Map
Forum Sitemap
Sitemap Topics




Directory| Forums| Internet News|Cart Reviews| DNS Tools| Keyword Research| Site Speed Test| Security| | Domain Marketplace| Domain Blog
TulipTools Internet Business Owners and Online Sellers Community
  • Home
  • Search
  • Member List
  • Calendar
Hello There, Guest! Login Register
TulipTools Internet Business Owners and Online Sellers Community › Ecommerce › Ecommerce › General Ecommerce Discussion v
« Previous 1 … 27 28 29 30 31 … 35 Next »

Tweaking search landing pages to reduce exits: Overstock

  
Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Threaded Mode | Linear Mode
Tweaking search landing pages to reduce exits: Overstock
01-28-2006, 09:39 AM,
Post: #1
mandy Offline
Administrator
*******
Posts: 9,932
Likes Given: 0
Likes Received: 6 in 5 posts
Joined: Feb 2011
Reputation: 0
Tweaking search landing pages to reduce exits: Overstock
Quote:When traffic to one of its coupon pages was producing a high conversion rate but also a high exit rate, Overstock.com’s internal marketing team figured out how to shut the door.

It was easy to figure, he added, that visitors to the coupon page were shoppers looking for price discounts, so his crew set out to see how it could change the coupon page to make it more appealing to bargain hunters. “A small change can go a long way,” he said.

Sundahl noted ...that his team analyzed traffic on its home page and other product pages to find particular promotions that were producing above-average conversions. By making similar versions of some of those effective offers on the coupon page, Overstock managed to reduce the coupon page’s exit rate while maintaining the high conversion rate, he said.


full article: http://www.internetretailer.com/dailyNews.asp?id=17409
Like Post Reply
[+]
« Next Oldest | Next Newest »




Possibly Related Threads…
Thread Author Replies Views Last Post
  Reducing Customer Anxiety: Order Confirmation Emails & Thank You Pages mandy 0 2,298 01-10-2009, 07:44 AM
Last Post: mandy
  SocialNotes: share with a friend sticky notes for product pages mandy 0 1,486 09-24-2008, 11:48 AM
Last Post: mandy
  3 Step Guide to Using Cross-Sells on Product Pages to Boost Revenues mandy 0 1,697 07-26-2008, 11:04 AM
Last Post: mandy
  Ecommerce: Optimizing Product Pages mandy 0 1,393 11-13-2007, 10:25 AM
Last Post: mandy
  Expert Tips For Tweaking An Ecommerce Website mandy 1 1,788 07-16-2007, 04:17 PM
Last Post: amy
  How Macys.com Lifted Conversions 17% With Easy Landing Page, Nav Tweaks mandy 0 1,892 04-30-2007, 07:52 AM
Last Post: mandy
  Ecommerce Page Design: Moving info above the fold increases sales at Overstock mandy 4 2,182 02-26-2007, 02:16 AM
Last Post: amy
  39% of Users Accept Offers on 'Thank You' Pages Kristijntje 2 1,897 02-03-2007, 05:05 PM
Last Post: BellisimaJ.
  Methods to Reduce Ecommerce Shopping Cart Abandonment Rates mandy 4 2,488 09-14-2006, 05:48 PM
Last Post: amy
  Bazaarvoice inks CompUSA and Overstock for Customer Ratings and Reviews Service mandy 4 2,686 04-13-2006, 10:32 AM
Last Post: mandy

  • View a Printable Version
  • Send this Thread to a Friend
  • Subscribe to this thread
Forum Jump:


Users browsing this thread: 1 Guest(s)
  • Contact Us
  • TulipTools Internet Business Owners and Online Sellers Community
  • Return to Top
  • Lite (Archive) Mode
  • RSS Syndication
  • Help
Current time: 05-19-2022, 07:16 PM Powered By MyBB, © 2002-2022 MyBB Group. Theme created by Justin S.
powered by Apache

powered by Linuxpowered by CentOS

Copyright 2000-2013 TulipTools.com. All rights reserved.