How Macys.com Lifted Conversions 17% With Easy Landing Page, Nav Tweaks

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How Macys.com Lifted Conversions 17% With Easy Landing Page, Nav Tweaks

04-30-2007, 07:52 AM,

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mandy Offline

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How Macys.com Lifted Conversions 17% With Easy Landing Page, Nav Tweaks

Quote:SUMMARY: Few website changes affect conversion rates as much as landing pages and navigation. In repeated MarketingSherpa studies, landing page optimization has routinely scored as the highest performing test by retail-oriented search marketers, while ecommerce marketers rank effective site navigation as the #1 site-related priority.

But wait until you see how the process of improving landing pages and site navigation led a major retail brand to almost completely rethink the way they look at online marketing ROI...

full article: http://www.marketingsherpa.com/article.html?ident=29945

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