Ecommerce: Optimizing Product Pages

[mandy]

So what text, images and tools do consumers consider "very important"? According to the survey, the Top 10 must-haves were:

  1. a product overview
  2. a merchant guarantee
  3. stock status/availability
  4. a high quality image
  5. customer service links
  6. product-specific information
  7. a long (detailed) description
  8. a size chart
  9. a toll-free number
  10. customer ratings

While including a product overview may be an obvious must-have, many online merchants fail to recognize the importance of including an online guarantee on product pages, explained Lauren Freedman, the president of the e-tailing group. Not only is a guarantee easy to add, it gives customers the confidence and reassurance they need to make an online purchase — and has been shown to increase average order size...

full article: http://www.ecommerce-guide.com/news/tren...hp/3710491