Using the same content across channels can give retailers an edge

Thread Rating:

0 Vote(s) - 0 Average
1
2
3
4
5

Threaded Mode | Linear Mode

Using the same content across channels can give retailers an edge

02-18-2006, 12:01 PM,

Post: #1

mandy Offline

Administrator

Posts: 9,932
Likes Given: 0
Likes Received: 6 in 5 posts
Joined: Feb 2011
Reputation: 0

Using the same content across channels can give retailers an edge

Quote:Retailers who use the same content in their stores, catalogs and web sites can gain a competitive edge with the rapidly expanding base of multi-channel consumers...

Retailers that use different content for each channel make it harder for consumers to find the same product, often creating an unsatisfactory shopping experience that can lead customers to jump to another site...

full article: http://www.internetretailer.com/dailyNews.asp?id=17649

« Next Oldest | Next Newest »

Possibly Related Threads…
Thread		Author	Replies	Views	Last Post
	Ecommerce: Gaining A Competitive Edge Through Customer Satisfaction	mandy	0	1,796	06-19-2008, 11:48 AM Last Post: mandy
	Merchandising Tips: creating content that translates into conversions	mandy	0	1,965	04-25-2008, 08:45 AM Last Post: mandy
	How to personalize online content for visitors while preserving their privacy...	mandy	0	1,902	03-31-2008, 11:10 AM Last Post: mandy
	Ecommerce Promotional Offers: rules for what to give away and how	mandy	0	1,642	03-16-2008, 10:54 AM Last Post: mandy
	Ecommerce: ways to leverage reviews content off site	mandy	0	1,946	02-05-2008, 10:03 AM Last Post: mandy
	Goodbye walled garden of content, hello Ecommerce 2.0	mandy	2	2,066	09-23-2007, 11:02 PM Last Post: bargainbloodhound
	You can't see your customers, but you can hear them roar	mandy	0	1,819	08-27-2007, 09:42 AM Last Post: mandy
	Survey: Ecommerce Site Web Design, Content, and Rich Media	mandy	0	1,849	08-03-2007, 11:19 AM Last Post: mandy
	Selling on Multiple Channels	mandy	0	1,521	06-06-2007, 08:46 AM Last Post: mandy
	Grocery Chain uses Online User Generated Content to Boost In-Store Sales	mandy	0	1,813	05-27-2007, 10:28 AM Last Post: mandy

Forum Jump:

Users browsing this thread: 2 Guest(s)