Using the same content across channels can give retailers an edge

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Using the same content across channels can give retailers an edge

02-18-2006, 12:01 PM,

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mandy Offline

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Using the same content across channels can give retailers an edge

Quote:Retailers who use the same content in their stores, catalogs and web sites can gain a competitive edge with the rapidly expanding base of multi-channel consumers...

Retailers that use different content for each channel make it harder for consumers to find the same product, often creating an unsatisfactory shopping experience that can lead customers to jump to another site...

full article: http://www.internetretailer.com/dailyNews.asp?id=17649

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