SEO vs. Paid Search

[Kristijntje]

Do not "put your left foot in, put your left foot out." Jump in with both feet and familiarize yourself with the features and benefits of all search marketing strategies.

While the uninitiated may simply grab the low-hanging fruit of pay-per-click, savvy marketers will lay the foundation with organic SEO. Research shows that 70 percent of internet users click on natural listings, versus 30 percent on paid listings. Organic links are perceived as unbiased, therefore more credible than paid links.

When you don't have SEO in your marketing mix, you incur an opportunity cost as search rankings and keywords become more competitive from year to year...

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