New PPC Conversion Index ranks Google, Yahoo, and other search engines

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New PPC Conversion Index ranks Google, Yahoo, and other search engines

03-04-2006, 01:37 PM, (This post was last modified: 03-04-2006, 01:48 PM by mandy.)

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mandy Offline

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New PPC Conversion Index ranks Google, Yahoo, and other search engines

Quote: Some marketers are complaining that paid search is too expensive, and cost is causing a few to bail out of paid search marketing altogether. That makes especially timely the launch of search marketing company Did-it.comâs new Conversion Index, which compares the performance of search at different publisher segments within Yahoo, Google and MSN...

Among key findings from initial data released is that the Google network has ranked number one in conversion volume each month since the index began, but that Google distribution partner AOL consistently beat conversion rates at Google and Yahoo themselves. Another finding is that MSNâs conversion rate score has improved dramatically within the past several months...

full article: http://www.internetretailer.com/dailyNews.asp?id=17789

The Did-it Conversion Index: http://conversionindex.did-it.com/

related topic: AOL Search posts best B2C conversion rate, Google searchers least likely to buy http://community.tuliptools.com/index.ph...666.0.html

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