MSN AdCenter Makes Official Debut in US, Takes Aim at Google AdWords, Yahoo

[mandy]

Microsoft Corp. on Thursday launched its online advertising platform in the United States,..

AdCenter is an online service where advertisers can buy space across Microsoft's Web properties MSN and Windows Live. The ad platform enables advertisers to purchase display and search ads. The latter is the hottest ad market on the Web.

Like Google's AdSense and Yahoo's own ad platform, AdCenter lets advertisers bid on keywords that consumers use in searching for products and services. The price paid depends on how likely the word or phrase would be used, and determines the placement of ads on search results. All three rivals also offer analytics and reporting tools that advertisers can use to measure the effectiveness of their ads.

Microsoft, however, is trying to go a step further by also targeting ads based on a person's demographics...

full article: http://www.techweb.com/wire/ebiz/1872003...SCJUMEKJVN

[maggie777]

The related topics down below: MSN AdCenter Doesn't Do Firefox or Safari. Did MSN fix the problem?

[Kristijntje]

[quote author=maggie777 link=topic=3643.msg13557#msg13557 date=1146845028]
The related topics down below: MSN AdCenter Doesn't Do Firefox or Safari. Did MSN fix the problem?
[/quote]

No.  Firefox, Opera, and Mac users are out of luck.

While Microsoft CEO Steve Ballmer touted the US arrival of his company's Google AdWords killer, potential customers who use the Firefox browser found their attempts to join AdCenter were being killed by a lack of cross-browser compatibility...

AdCenter doesn't want to play with browsers beyond Internet Explorer 6 and up, though...

full article: http://www.webpronews.com/topnews/topnew...refox.html

[jezebel]

[quote author=Kristijntje link=topic=3643.msg13668#msg13668 date=1147082832]

No.  Firefox, Opera, and Mac users are out of luck.
[/quote]

AdCenter is in trouble.