A different pay per click strategy for every season

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A different pay per click strategy for every season

08-15-2006, 09:51 AM,

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mandy Offline

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A different pay per click strategy for every season

Quote:How Seasons Influence PPC Metrics

how and why you should adjust your seasonal PPC strategies.

The impact of seasonality will vary somewhat, depending on the kind of products or services you sell.

However, key holidays will have some impact on almost every campaign.

Working with one of our research partners, a company which sells decorative products for gardens and yards, we noticed some very significant seasonal changes in clickthrough rates, cost-per-click and conversion rates...

full article: http://www.imediaconnection.com/content/10776.asp

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