Using Rich Media to Boost Ecommerce Storefront Sales

[mandy]

Online storeowners take note: broadband use is surging. And that's creating big changes in how merchants sell on the Internet...

This major shift to broadband produces an equally major shift for online merchants. The prehistoric dial-up era was a period of static online stores, with basic product shots accompanied by text. But the broadband era is all about sound and movement and advanced interactivity. Today's top Internet stores make significant use of rich media.

Rich media, broadly defined, is everything beyond text and static images. It's audio, video, Flash and photos that can be zoomed, scrolled or otherwise changed by the user. It's a level of interactivity that allows shoppers to customize products as they wish...

full article: http://www.ecommerce-guide.com/solutions...hp/3612431