Website redesign helps e-tailer boost sales and average order values

[mandy]

“We sell outfits, but each item under the old design was purchased separately; there was no cross-selling,” Chivari said. By comparison, the new site offers one-click selection of complete outfits. So when a shopper adds an outfit to a shopping cart, she stays on the same product page, where she can also see alternate views and sizing charts.

Among other improvements, Spiegel removed clutter from its home page, deleted redundant links and re-organized its categories to let shoppers navigate further into separate product groups. It also set more of its product images against a white background to better highlight them, and it redesigned its “Idea Resource” shopping guide with more useful links to product pages...

full article: http://www.internetretailer.com/dailyNews.asp?id=18914