Rich Media advertising and its uses explained

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Rich Media advertising and its uses explained

05-30-2006, 11:51 AM,

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mandy Offline

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Rich Media advertising and its uses explained

Quote:The power of rich media cannot be disputed with the incredible interaction rates, higher clickthrough rates versus non-rich media units, creative flexibility, depth of the flash canvas and the venerable K size...

we recommend using rich media in your online creative campaigns as an emotive branding tool, as well as a direct response mechanism. It allows the flexibility to convey unique product offerings without having to build a landing page or a product website...

Quote:What is Rich Media?

DoubleClick defines rich media as "online advertising technologically enhanced by motion, sound, video or some sort of interactive element.

The use of rich media is on the rise, due largely to the twinned increases in consumer broadband adoption and ad dollars being spent in online media.

full article: http://imediaconnection.com/content/9787.asp

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