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TulipTools Internet Business Owners and Online Sellers Community › Advertising, Affiliates, and Marketing › Advertising, Affiliates, and Marketing Discussion › Advertising and Marketing Your Product, Service, or Web Site › General Advertising and Marketing Discussion v
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Internet users tend to ignore banner ads

  
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Internet users tend to ignore banner ads
06-27-2006, 10:00 AM,
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mandy Offline
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Internet users tend to ignore banner ads
Quote:An eye-tracking study conducted by the Nielsen/Norman Group finds Internet users avoid viewing banner ads. Text advertising is read more often than display ads, according to the research.

Banner blindness means Internet users focus on the content on a page and ignore the advertisements. This is especially true for bright, flashing ads, and other units that are not relevant to what the user is interested in reading, the researchers found.

"People are not looking at the typical blinding, graphical ads," said Nielsen Norman Group Director of Research Kara Pernice Coyne. "They are not [looking] enough time to absorb a complex ad or branding message."...

Images that appear in the middle of the page, a spot for advertisements, are considered "obstacles" and annoying...

full article: http://www.clickz.com/news/article.php/3616001
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06-27-2006, 12:06 PM,
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xppman Offline
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Re: Internet users tend to ignore banner ads
And the Nielsen/Norman Group needed to do a study to find that out? :blinkie:

Wow you think a clue would have been all the tools and browser
features that have been out a few years
like pop up AD blockers, spam filters and ADware removing tools. Laughing7

Quote:Images that appear in the middle of the page, a spot for advertisements, are considered "obstacles" and annoying...

Imagine that... you don't say.  Lol

.
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