eTail 2006 Conference August 7th-10th Philadelphia, PA

[mandy]

eTail 2006 Conference
August 7-10, 2006
The Downtown Marriott
Philadelphia, PA

Conference home page: http://www.wbresearch.com/etail/index.html
Conference schedule: http://www.wbresearch.com/etail/agenda.asp

Presentations to be given on: analytics and usability, brand strategies, customer experience, ecommerce strategies, email marketing, holiday preparedness, marketing merchandising and visualization, multi-channel integration, personalization and segmentation, and search marketing.

Among the topics to be covered:

Leverage strategies that will create immediate small wins for your holiday campaign ­ Your strategies are already in place... these small wins will set you apart from the competition... examples include:

    * Do you have the right content in the right place for the right visitor as you head into your busy season? Find the perfect mix of product detail vs. product romance content!
    * Key Landing Pages ­ Are they optimized to convert holiday traffic? Are they customer segment specific? Can they be?
    * Keywords challenges during Q4 ­ Do you have a Search strategy that will allow you to maintain your ROI during a time of rapidly rising costs per click?
    * What Q4 promotions will set you apart from the competition?