Picking the right product titles prevents buyers from jumping to your competitor

[mandy]

Developing the right vocabulary for site search is critical if a retailer wants to keep shoppers from jumping to another site...

It’s important to get search terms right because up to 40% of shoppers use search to find products, Weller says. “It’s not a nice-to-have, it’s a must-have,” she says. “Forty-seven percent of searchers who failed to find what they were looking for tried only one search. If they don’t find it on the first attempt, they’ll look somewhere else.”...

full article: http://www.internetretailer.com/dailyNews.asp?id=19091