Tips for attracting the Price Insensitive Shopper

[mandy]

Mulpuru's study, "Online Shopping Habits of the Price-Insensitive," defines a convenience-driven customer as one who values convenience over price, while luxury purchasers are defined as consumers who spend a higher proportion of their discretionary income on designer brands. Strategies recommended for Web store owners who want to attract this demographic include:

    * Offering value-added features to address convenience, such as a "first look" at new arrivals or "longer saved" shopping carts.
    * Creating tiered and attentive customer service options, for instance, a preferred customer toll-free line and real-time order tracking.
    * Involving preferred customers in promotions by nurturing "brand evangelists," forming a "customer advisory panel" or having these customers write about your site in blogs.
    * Capitalizing on the segment's proclivity for online gift-buying by creating links for "suggested gifts" and such...

full article: http://www.ecommerce-guide.com/news/news...hp/3628261