Paid Search for Advertisers: the PPC world beyond Google AdWords and Yahoo

[mandy]

When we think about using paid search to market our products or services, our predominant focus is often the two major players - Google and Yahoo! (in that order).

But the PPC search model has grown to mammoth proportions over the past few years, and companies are putting more and more of their media dollars into search to the point where there's not enough inventory (via number of searches) to go around.

This drives up the cost of search for advertisers, and makes the channel less effective due to the glut of ads competing for consumer attention.

There are a number of smaller, second tier, PPC search engines you can add to your media mix including MIVA, whose distribution network incorporates a selection of search engines and web sites including superpages, InfoSpace and search.com and boasts over 2 billion queries per month. Other tier 2 engines/networks include Enhance Interactive and eSpotting (for the European market)...

full article: http://www.webpronews.com/blogtalk/blogt...oogle.html