Transactional Data Management and Online Retailing

[mandy]

We live in a world of the digital, always-open marketplace -- a place where a consumer can go online any time to buy virtually anything. How many times have you logged on to a Web site, shopped and tried to check out, only to find that the site was down or was too slow to process your order? Frustrated, you probably logged off vowing never to shop at that site again, or you moved on to its closest competitor.

How can today's online business avoid situations like this and do a better job of managing critical customer information to improve the entire customer experience? By enabling continuous access to the freshest data, today's businesses can leverage that data and enable personalized targeted offerings to consumers to drive additional revenue and, ultimately, brand loyalty.

There are two critical aspects to consider when you sell electronically: First, is the system available on an ongoing basis so that customers can log in and gain efficient response times? And second, is the business leveraging its knowledge about you to better serve you and offer relevant and appropriate products and services?...

full article: http://ecommercetimes.com/story/MEMplFzP...Time.xhtml