Getting the Most from Your Yahoo Search Marketing Holiday Campaign

[mandy]

Search marketing campaigns are critical to any online business, but it's especially true during the fourth quarter. About one-third of gift buyers start their online shopping at search engines, according to Shop.org's BizRate eHoliday Mood Study 2005. The same study showed that 75 percent of e-tailers said search was one of their most successful marketing efforts, second only to house e-mail lists.

Since you don't have a workshop full of elves to help you out, the Yahoo! Search Marketing team is offering the following tips to help you get the most from your campaign, including building a list of relevant keywords, writing ads, managing bid strategy and choosing landing pages most likely to convert clicks to ka-ching.

Build a List of Relevant Keywords

    * Review Yahoo! Search Marketing's list of seasonal keywords for relevant additions.
    * Review your holiday product offerings and best sellers.
    * Opt into Advanced Match and Content Match to extend your reach.
    * Apply holiday modifiers, such as "Christmas gift idea."
    * Offer gift cards and bid on relevant keywords.
    * Maintain keywords consistent with inventory availability.
    * Build gift guide for general gift keywords...

full article: http://www.ecommerce-guide.com/solutions...hp/3638926