New Study Ranks Ecommerce Sites on Speed, Reliability

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New Study Ranks Ecommerce Sites on Speed, Reliability

10-19-2006, 09:09 AM,

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mandy Offline

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New Study Ranks Ecommerce Sites on Speed, Reliability

Quote:"Web site performance is vital to the success of a company's online sales ...

Because search engine optimization and search engine marketing initiatives play such an integral role in online retail traffic generation strategies, one Keynote discovery is especially troubling: Many errors captured in its preliminary data were with the search process or with adding products to online shopping carts...

In general, the Keynote Online Transaction Performance Indices show that performance was best for the electronics sites and poorest for the books and music sites. The overall performance metrics are a summary of the total download time of all the pages measured on the site.

full article: http://ecommercetimes.com/story/RfIAFLtk...lity.xhtml

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