Certain types of retailers may find social networking a good match

[mandy]

Certain types of retailers may find social networking a good match, with fashion, travel and recreation among those that can benefit most, noted Chase Grover, an Interactive Strategist at Carlson Marketing.

"Consumers are less likely to read product reviews, testimonials or even blogs about purchasing one paper towel brand over another. A community forum about the best hotels in Mexico is an entirely different story," he told the E-Commerce Times.

Still, when it comes to using social networking to drive sales, most companies are best off building their own networking platforms, according to Grover.

"Most marketers will be best served with concentrating on their own brand's Web traffic and how to better build community applications on these sites," he said. Online forums, chats, product-focused blogs, customer reviews and ratings and, increasingly, video mash-ups that offer brand insight are the types of features e-tailers can borrow from the social networking niche...

full article: http://www.technewsworld.com/story/dqTa3...orks.xhtml

[BellisimaJ.]

with fashion, travel and recreation among those that can benefit most

I am considering a blog which would discuss current trends in fashion and possibly offer discounts at a variety of online shops. Not really interesting to me, but probably a good way to drive traffic to my site, and up my alley in terms of my experience.

TY for the article, Mandy.