Home
Home

Directory
Directory

Articles
Internet News
Security News
Ecommerce News
Domain News

Site Tools
Site Speed Test
Keyword Research
Resolve Hostname
DNS Tools
Register Domains
Affiliate Programs
Open Source

Shopping Carts
Cart Reviews
SSL Certificates

Enter your email address to subscribe to our updates:

Delivered by FeedBurner


Venue Charts
Channel Traffic Rankings
OAI Stock Quotes and Charts
eBay's Worst Feedback

Forum
Forum Home
TulipTools News
Advertising
Blogging
Computer Hardware
Domain Names
Ecommerce
Financing
Int'l Trading
Graphics and HTML
Internet Access
Legal Issues
Internet Business
Auction Sites
Classified Ad Sites
Fixed Price Venues
Operating Systems
Programming
Search Engines
Internet Security
Software
Web Hosting
Webmaster Issues
Reviews
Announcements
Off Topic Discussion

Web Hosting
TulipHosting

Domain Names
TulipDomains

Web Stats
TulipStats

Forum Rules
Forum Rules
Privacy Policy

Site Map
Forum Sitemap
Sitemap Topics




Directory| Forums| Internet News|Cart Reviews| DNS Tools| Keyword Research| Site Speed Test| Security| | Domain Marketplace| Domain Blog
TulipTools Internet Business Owners and Online Sellers Community
  • Home
  • Search
  • Member List
  • Calendar
Hello There, Guest! Login Register
TulipTools Internet Business Owners and Online Sellers Community › Ecommerce › Ecommerce › General Ecommerce Discussion v
« Previous 1 … 21 22 23 24 25 … 35 Next »

How a good 'About Us' page can boost Ecommerce Conversions up to 30%

  
Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Threaded Mode | Linear Mode
How a good 'About Us' page can boost Ecommerce Conversions up to 30%
07-10-2006, 12:27 PM, (This post was last modified: 07-10-2006, 03:44 PM by amy.)
Post: #1
mandy Offline
Administrator
*******
Posts: 9,932
Likes Given: 0
Likes Received: 6 in 5 posts
Joined: Feb 2011
Reputation: 0
How a good 'About Us' page can boost Ecommerce Conversions up to 30%
Quote:SUMMARY
On most sites the 'About Us' page (aka 'Company Info') is a copywriting backwater -- a little dry, a little boring, a lot corporate. But, what if you lavished the creative marketing attention on your About Us page that you do for your top offerings and landing pages? Can an outstanding About Us page help an ecommerce site stand out in an ocean of competitors? Oh, yes, it can:
Quote:The revised About Us Page featured some pretty standard stuff such as a two-paragraph history, a quick mission statement and list of eight core values. But then, just as you think it's a normal corporate page, you see the decidedly non-corporate group staff photo.

Posed around a picnic table outside, these people are silly. These people are happy. These people are a crazy group...

full article: http://www.marketingsherpa.com/article.php?ident=28532
Like Post Reply
[+]
07-10-2006, 03:28 PM,
Post: #2
stardust Offline
Tulip Fanatic
*******
Posts: 1,710
Likes Given: 0
Likes Received: 0 in 0 posts
Joined: Oct 2005
Reputation: 0
Re: How a good 'About Us' page can boost Ecommerce Conversions up to 30%
Can't get the link to work.  Smile
Like Post Reply
[+]
07-10-2006, 03:45 PM,
Post: #3
amy Offline
Super Moderator
******
Posts: 3,473
Likes Given: 0
Likes Received: 1 in 1 posts
Joined: Mar 2005
Reputation: 0
Re: How a good 'About Us' page can boost Ecommerce Conversions up to 30%
[quote author=stardust link=topic=4355.msg17386#msg17386 date=1152545280]
Can't get the link to work.   Smile
[/quote]

I fixed it.
Blog
Like Post Reply
[+]
07-10-2006, 04:24 PM,
Post: #4
stardust Offline
Tulip Fanatic
*******
Posts: 1,710
Likes Given: 0
Likes Received: 0 in 0 posts
Joined: Oct 2005
Reputation: 0
Re: How a good 'About Us' page can boost Ecommerce Conversions up to 30%
Thanky...on behalf of those interested...

Edit:  Still only get a blank page.
Like Post Reply
[+]
09-10-2006, 02:34 PM,
Post: #5
BellisimaJ. Offline
Rabble-Rouser
*********
Posts: 6,609
Likes Given: 0
Likes Received: 0 in 0 posts
Joined: Apr 2006
Reputation: 0
Re: How a good 'About Us' page can boost Ecommerce Conversions up to 30%
[quote author=stardust link=topic=4355.msg17390#msg17390 date=1152548666]
Thanky...on behalf of those interested...

Edit:  Still only get a blank page.
[/quote]

Worked for me. Big Grin

Quote:5-7% of home page visitors click through to the About Us page. Shoppers who view that page convert at a rate 30% higher than shoppers who do not see that page.

Enough said.

Good article.
Like Post Reply
[+]
« Next Oldest | Next Newest »




Possibly Related Threads…
Thread Author Replies Views Last Post
  Techniques Ecommerce Sites Can Use to Gain Consumer Trust mandy 14 6,277 10-22-2010, 08:05 PM
Last Post: sneakymagenta
  Improving Conversions: Addressing Customer Anxiety On Your Site mandy 0 2,125 07-17-2009, 01:42 PM
Last Post: mandy
  6 Steps to Optimize Website Conversions mandy 0 2,057 01-29-2009, 11:04 AM
Last Post: mandy
  Ecommerce: Reducing Product Page Anxiety mandy 0 1,672 01-06-2009, 09:33 AM
Last Post: mandy
  Etail: Using One Day Deals To Boost Traffic mandy 0 1,459 11-06-2008, 11:32 AM
Last Post: mandy
  Optimizing Your Site For Conversions mandy 0 1,520 11-04-2008, 12:07 PM
Last Post: mandy
  Sometimes cutting prices can do more harm than good... mandy 9 3,704 11-02-2008, 05:44 PM
Last Post: PowerSeller
  8 Tips for Boosting Conversions mandy 0 1,435 10-01-2008, 10:58 AM
Last Post: mandy
  7 Variables That Affect Conversions and Sales mandy 0 1,576 08-19-2008, 10:43 AM
Last Post: mandy
  3 Step Guide to Using Cross-Sells on Product Pages to Boost Revenues mandy 0 1,562 07-26-2008, 11:04 AM
Last Post: mandy

  • View a Printable Version
  • Send this Thread to a Friend
  • Subscribe to this thread
Forum Jump:


Users browsing this thread: 1 Guest(s)
  • Contact Us
  • TulipTools Internet Business Owners and Online Sellers Community
  • Return to Top
  • Lite (Archive) Mode
  • RSS Syndication
  • Help
Current time: 04-15-2021, 01:19 AM Powered By MyBB, © 2002-2021 MyBB Group. Theme created by Justin S.
powered by Apache

powered by Linuxpowered by CentOS

Copyright 2000-2013 TulipTools.com. All rights reserved.