How a good 'About Us' page can boost Ecommerce Conversions up to 30%

[mandy]

SUMMARY
On most sites the 'About Us' page (aka 'Company Info') is a copywriting backwater -- a little dry, a little boring, a lot corporate. But, what if you lavished the creative marketing attention on your About Us page that you do for your top offerings and landing pages? Can an outstanding About Us page help an ecommerce site stand out in an ocean of competitors? Oh, yes, it can:

The revised About Us Page featured some pretty standard stuff such as a two-paragraph history, a quick mission statement and list of eight core values. But then, just as you think it's a normal corporate page, you see the decidedly non-corporate group staff photo.

Posed around a picnic table outside, these people are silly. These people are happy. These people are a crazy group...

full article: http://www.marketingsherpa.com/article.php?ident=28532

[stardust]

Can't get the link to work. 

[amy]

[quote author=stardust link=topic=4355.msg17386#msg17386 date=1152545280]
Can't get the link to work.  
[/quote]

I fixed it.

[stardust]

Thanky...on behalf of those interested...

Edit:  Still only get a blank page.

[BellisimaJ.]

[quote author=stardust link=topic=4355.msg17390#msg17390 date=1152548666]
Thanky...on behalf of those interested...

Edit:  Still only get a blank page.
[/quote]

Worked for me.

5-7% of home page visitors click through to the About Us page. Shoppers who view that page convert at a rate 30% higher than shoppers who do not see that page.

Enough said.

Good article.