Online merchants get more tech savvy

Thread Rating:

0 Vote(s) - 0 Average
1
2
3
4
5

Threaded Mode | Linear Mode

Online merchants get more tech savvy

11-18-2006, 10:03 AM,

Post: #1

mandy Offline

Administrator

Posts: 9,932
Likes Given: 0
Likes Received: 6 in 5 posts
Joined: Feb 2011
Reputation: 0

Online merchants get more tech savvy

Quote:...small online retailers are seeing the value of marketing tools and understand the importance of search engine optimization. It's also important that businesses realize that organic search engine optimization is more art than science. "SEO takes personal time. Natural search requires you to stay focused on customer groups." Successful SEO, Green said, requires a lot of fine tuning.

In addition to fine-tuning your site for better organic SEO results, Green said, online retailers also need to focus on effective search engine marketing and develop metrics to track the results of SEM. "People are blindly buying keywords, with no idea if that's bringing in business."

Green also said that merchants should be offer their products at places other than their own sites. "Push products to eBay, Yahoo Shopping Google Base," he said. "However, multichannel sales require you to keep inventory up to date," he warns...

full article: http://www.ecommerce-guide.com/news/article.php/3644396

« Next Oldest | Next Newest »

Possibly Related Threads…
Thread		Author	Replies	Views	Last Post
	Ecommerce Promotion Ideas: Hit The Shrub, Get A 20%-50% Discount	mandy	0	1,973	01-01-2009, 09:33 AM Last Post: mandy
	Ecommerce Gender Gap: Men Plan to Spend More Online This Fall Than Women	mandy	0	1,793	08-27-2008, 12:39 PM Last Post: mandy
	Using Haggling and Make An Offer to Get Around M.A.P. Restrictions	mandy	1	2,311	08-23-2008, 06:42 PM Last Post: bargainbloodhound
	Listing of the leading application and service providers for ecommerce merchants	mandy	0	2,220	08-09-2008, 10:26 AM Last Post: mandy
	Small Online Merchants Using Social Shopping to Compete with Big Box Sellers	mandy	0	1,906	12-04-2007, 11:51 AM Last Post: mandy
	Ecommerce: How to Get the Impulse Purchase	mandy	0	1,515	11-18-2007, 11:27 AM Last Post: mandy
	Online retailers need to innovate more	mandy	1	2,083	06-06-2007, 12:17 PM Last Post: I want 1 2
	What keeps shoppers loyal to merchants	mandy	0	1,827	05-23-2007, 10:40 AM Last Post: mandy
	Using online buzz and turning it into more relevant site search results	mandy	0	1,786	05-19-2007, 09:43 AM Last Post: mandy
	Tech Savvy Ecommerce Companies Using Web 2.0 Technologies	mandy	0	1,674	05-04-2007, 10:55 AM Last Post: mandy

Forum Jump:

Users browsing this thread: 2 Guest(s)